Hero MotoCorp enters EV sector under Vida brand

Hero MotoCorp Ltd, India’s largest two-wheeler maker, will make its long-awaited entry into the country’s thriving electric vehicle market in July through the Vida brand.

The new brand will house the New Delhi-based automaker’s emerging mobility initiatives, including upcoming launches of electric two-wheelers.

Customer deliveries of the first product will start later this year. The company will manufacture the electric vehicles at a factory in Chittoor, Andhra Pradesh.

Points to Note:

Hero MotoCorp Ltd, entering electric vehicle segment with brand name – Vida


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