Auto giant Tata Motors Ltd introduced a new initiative for ‘showroom on wheels’ also called ‘Anubhav’, which is a door-step car buying experience for rural customers. In line with the company’s rural marketing strategy, the new initiative is aimed to help increase its reach in tehsils and talukas.
A total of 103 mobile showrooms are being deployed across the country to enhance the Tata Motors brand awareness in rural India.
These mobile showrooms will help existing dealerships offer a doorstep sales experience to customers and assist them with information about Tata Motors’ products.
Points to Note:
- ‘showroom on wheels’ also called ‘Anubhav’: launched by Tata Motors Ltd
- It is a door-step car buying experience for rural customers
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