English Test for IBPS Clerk 2018 Main Exam Set – 24

Directions(1-10): In the passage given below there are 10 blanks. Every blank has four alternative phrases given in options (A),(B),(C), and (D). You have to tell which phrase is APPROPRIATE according to the context. If all are appropriate then mark your answer as “E”.

Earlier this year BMW advertised on WeChat, a popular messaging app in China ___1___ 550m monthly users. But its ads were shown only to those whose profiles suggested they were potential buyers of expensive cars. Others were shown ads for more affordable stuff, such as smartphones. The campaign bruised ___2___. Some of those not shown the BMW ad complained, referring to themselves as diao, or (putting it politely) losers.
The carmaker’s experience shows the complexities of advertising today, when it is so easy for ___3___ customers to make their voices heard. But it was also an example of how marketing chiefs are struggling to find the right way to reach consumers on new digital platforms, where they are spending ever more of their time.
Not long ago social-media marketing was something that brand managers ___4___ their summer interns to deal with. Today it has become a pillar of the advertising industry. Social networks like Facebook, Twitter and LinkedIn have cultivated vast audiences: 2 billion people worldwide use them, says eMarketer, a research firm. Online advertising of all sorts continues to grow, and within that category, spending on social-media ___5___ from virtually nothing a few years ago to perhaps $20 billion this year.
Advertisers like social-media platforms because they gather all sorts of data on each user’s age, consumption patterns, interests and so on. This means ads can be aimed at them with an accuracy that is ___6___ analogue media. For example, Chevrolet, an American car brand, has sent ads to the Facebook pages and Twitter feeds of people who had expressed an interest in, or signed up to test-drive, a competitor’s vehicle.
Such fine-tuned targeting means that the distinction between advertising and e-commerce is becoming blurred. Facebook, Twitter, Instagram and other platforms are selling ads containing “buy now” buttons, which let users complete a sale ___7___. It is too early to tell how many consumers want such a convenience, but the social platforms foresee a future in which they get paid by advertisers to provide instant-shopping services that make the platforms more useful to their members, and get them to spend more time on them.
___8___ the most out of the ability to target consumers precisely on social media, ad agencies are making big changes to their campaigns. Instead of creating a single, ___9___ message that will run across television, radio, print and outdoor, they are producing many variations on a theme, matching each to the ___10___ consumers they judge most likely to respond to it. Last month Lowe’s, an American home-improvement retailer, ran a campaign on Facebook in which users were sent one of several dozen versions of its ad, depending on which part of their homes they had mentioned on social media.

  1. along with
    with around
    by almost
    thereby of
    All are Correct
    Option B

     

  2. few ego
    some ego
    a few egos
    some egos
    All are Correct
    Option C

     

  3. not satisfied
    non-satisfied
    unsatisfied
    dissatisfied
    All are Correct
    Option D

     

  4. might ask
    may told
    might beseech
    being repudiate
    All are Correct
    Option A

     

  5. ads have gone
    ads has gone
    ads has deviated
    ads have deviated
    All are Correct
    Option B

     

  6. disthinkable to
    nonthinkable towards
    unthinkable with
    blundering from
    All are Correct
    Option C

     

  7. from the spot
    over the spot
    at the spot
    on the spot
    All are Correct
    Option D

     

  8. To wring
    To cram
    To drown
    To bathe
    All are Correct
    Option A

     

  9. broad strokes
    broad-brush
    across the board
    watered-down
    All are Correct
    Option B

     

  10. smaller with
    subset of
    assorted with
    categorise into
    All are Correct
    Option B

     


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